The B2B salon of horticulture and landscape: Flora in Rimini Trade Show


GardenTV interviewed ** Orietta Foschi, project manager of Flora Trade Show **, B2B event for companies and nursery operators and landscape, in its second edition.**What is the Flora Trade Show, when and where it takes place?**Flora Trade Show, scheduled for September 14 to 16, is the B2B event dedicated to floriculture and landscape, strongly oriented to business and professional training. The international buyers platform, seminars for planners and landscapers, the flower design events, help companies and operators to innovate their business and to develop new business contacts.The enhancement of the Italian production and promotion at international level are among the objectives of the event. It also will establish a political-institutional working groups focused on the protection of the landscape and the environment, an issue of great importance in many areas: tourism, the psychological well-being, the prevention of hydrogeological environmental sustainability. The next edition will have a series of side events with a focus on green for external, public and private.**Who are the exhibitors?**Companies and nurseries of equipment, products and services for the production of plants; accessories and services for garden centers, nurseries and florists, gifts, items for the garden and open air spaces; services and technologies for the design of public and private green.**Why are the fair an important partner for their business?**Especially because the show can multiply their business contacts and because there is a rich cultural program content, training activities, ideas for innovating the business.Our event also provides an interactive platform that allows exhibitors to interact with international buyers already before the fair. Flora Trade Show is also a time of report and comparison between institutional, producers and trade. Finally it offers a unique panoramic chain in Italy: from the systems and production technology to the floriculture products, from equipment and accessories for garden centers and florists, to the design of public and private green.**Can you explain in more detail how you will carry out the international business meetings between exhibitors and buyers?**The international buyers and companies can communicate even before the start of the fair to check the exact correspondence between supply and demand. Once we agreed the agenda, meetings are held at the stands, respecting the agreed dates and times. At all stages we guarantee the support of interpreters Rimini Fiera and coordination of our foreign marketing office.In this way, companies have the opportunity to prepare ad hoc proposals for foreign operators that are going to meet. It is a very popular service, especially from small and medium sized companies that have difficulty developing exports through its own organization.**Who are the visitors to the event?**The event is open exclusively to professionals. Visitors are wholesalers, buyers GD / DO, foreign buyers, garden centers, florists, gardeners, architects and landscape architects, urban planners, but also real estate, public administration. They are joined by buyers from open air tourist facilities (such as holiday parks and camping), hotel chains, public exercises, farm, amusement parks, sports centers, golf clubs, botanical gardens. The Flora Trade Show also caters also to institutions, associations, Italian and foreign press.**Among the different events in the sector, what Flora Trade Show is different and such plus offers over similar events?**For its placement in September, Flora Trade Show is a great alternative to spring events (the horticultural product has a seasonal nature of which must take into account the fairs) and is particularly suitable for making exhibition focus on the nursery industry. Has a number of side events and initiatives related to the environment and the landscape and involves different skills of the green for external private and public.Last but not least, Rimini has a cutting edge exhibition center - easily reachable thanks to the on-site railway station and the free bus connection to the airport of Bologna - and offers a wide range of accommodation, good value /price.**Flora Trade Show held in conjunction with MacFrut: why it is important this collaboration?**The support to MacFrut allows you to have the same marketplaces allow fruit and vegetables and the floriculture, with significant synergies in terms of institutional relations, communications, international trade.

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