The Briggs & Stratton EMEA sales and marketing team has been reorganized to drive future growth, with a more precise focus on professional engines, Li-Ion batteries and the rental industry.
The new management team restructured for growth
The primary objective of the sales and marketing department for the EMEA area will be to provide superior level innovations driven by market demands, technologies and services with a specific focus on professional engines, the rental sector and lithium-ion batteries. .
The sales and marketing management team will be headed by Florian Mayer, Senior Director Sales & Marketing EMEA. Mayer joined Briggs & Stratton in March 2020 and brings a wealth of market knowledge to the organization after holding various management roles in the sales and marketing departments at Stanley Black & Decker in Europe.
Sales executives who will report to Mayer are Patrick Limberg, Sales Director Vanguard Power EMEA based in Germany, Benjamin Mottaz, Sales Director Consumer Engines EMEA and Pierre Olivier Izac, Regional Sales Manager MEA & India both based in Switzerland. Business planning and sales administration will be directed by Uta Hackstein, Senior Manager Sales Administrator, also based in Switzerland.
Paul Bramhall, Marketing Director EMEA - Engines & Power will oversee the regional marketing strategy for both the motor and battery sectors. Based in the Swiss office, Bramhall will also be the main contact for communications within the region and will report directly to Mayer.
“Our company has a glorious past and an even stronger future with recent developments and repositioning,” said Mayer. "The experience and resources at our disposal now will allow us not only to support our current customer base in the gardening sector, but also to invest in the development of innovations and technologies with a revolutionary impact on power application, particularly with reference to professional engines, lithium-ion batteries and the rental market. "