Christmasworld, all the new Christmas trends


From 24 to 28 January 2020, Christmasworld ( is back at the Messe Frankfurt trade fair space, the event dedicated to Christmas decorations and festive decorations.
The fair undoubtedly represents the international point of reference and provides the possibility of aligning with the latest industry trends, as well as suggesting ideas and ideas for small, medium and large retailers. In addition to a wide range of products to see, in 2019 saw the participation of 1,085 exhibitors from 44 countries and over 45,300 visitors from 123 different countries, Christmasworld is also characterized by the rich program that includes, among other things, Trend Shows, dedicated exhibitions, events and conferences with industry experts (
In Hall 11 it will be possible to collect inspirations for colors, materials and trendy designs, the "Retail BLVD" at Gallery 0 will show the best ways to reach customers, for example using approaches oriented to experience, service or convenience . Finally, retailers who wish to enrich their assortment with fresh flowers and decorative plants will be able to turn to the “Floradecora” product segment in Hall 8.0.
Social changes and digital innovations in the last 50 years have involved all aspects of life, including those related to the business world and consumer behavior, which today are addressed both to the off-line world and to online research. of new services and more convenient offers. They also want to experience something when they go shopping. And how to create emotion? This is Christmasworld's task: "See, touch, smell, feel and taste. These are the unbeatable advantages of offline shopping. Moreover, thanks to word-of-mouth within the 'community' - something increasingly important among the new generations - one transmits emotions and sensations that cannot be experienced when shopping online. In the future, sales will be generated through the purchase experience and no longer by the product alone. To be part of a brand or lifestyle is a new commercial incentive and, for this reason, Christmasworld offers suggestions and inspirations unlike any other consumer goods fair, and manages to correlate emotions and business. A magic that generates success ", explains Eva Olbrich, director of Christmasworld.
In such a scenario, the market will be increasingly competitive and the buyer will be increasingly attracted not only by those who will have the most innovative and complete but above all exciting offer. The "wow" effect will indeed be a decisive component in the purchase and those who will be able to surprise or have the "most attractive" sales point will have more business opportunities. The exhibitors' proposals are the calling card, the first thing that catches the eye of the passer-by, therefore a surprising set-up is needed to attract the most disparate categories of customers. There are, for example, the demanding traditionalists, who are willing to spend on high quality objects, in which the artistic contribution of artisans is easily recognizable. And then the so-called Millenials, people more or less between 25 and 40, who aim to affirm their individuality with elements in line with their passions and "photogenic" in order to be immortalized and shared successfully on social media.
A trend that brings together all, young and old, traditionalists and not, is that of sustainability. Consumers have become more environmentally conscious, developing a "green" conscience that has obliged operators in this sector to adapt. As a result, new trends have developed - decorations that give a nod to the recovery of natural materials or that can be reused - within which the new business models move, which operators and visitors will be able to know, within the event.

Buy your ticket online ( and fly to Frankfurt!
To organize your stay and visit to the fair, consult the "organize your visit" section on (


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