Ecopot is a compostable pot that can be buried together with the plant. It is part of the actions of the SUSFLO Sustainable Flowers project, designed to reduce the amount of plastic waste in the horticultural sector.
To tell what Ecopot is and stimulate its dissemination, the promoters of SUSFLO - including the University of Milan, the Minoprio Foundation, the Alto-Lombardo Florovivaistico District and numerous nurseries and garden centers, with the support of the Cariplo Foundation - they made a video for social channels.
A direct, engaging and impactful cartoon explains to consumers why they prefer the compostable pot and how to use it.