Eima: health security and innovative marketing


Eima's Digital Preview will be presented during the press conference held for the afternoon of 23 July, while the technical characteristics and the prevention and safety controls for the "physical" appointment of 2021 (from 3 to 7 February at the Fiera di Bologna).
The launch conference of the EIMA Preview, which will take place online at 4 pm, and which can be followed thanks to simultaneous translation in every part of the world, will reveal the technical characteristics of the platform, the organization of the areas within the EIMA virtual world. , the aesthetic solutions and the overall architecture of the spaces available to the exhibiting companies, who will be able to present the range of products within their own dedicated room, illustrate the technical innovations and interact remotely with customers and economic operators .
All this represents a bridge to the "physical" edition of EIMA, which in February will be staged with its formidable parade of mechanical vehicles, equipment and components, fully engaging the surface of the Bologna fairgrounds and attracting visitors from every continent. .
As part of the press conference, the most up-to-date data and information on the "traditional" EIMA will be provided which constitutes - after the calendar shift made necessary by the health crisis - the first major event of the agricultural mechanics of 2021, the first appointment for operators of the sector after the freezing of activities in Europe caused by the emergency.
The speakers will focus on the health issue - Alessandro Malavolti and Simona Rapastella, respectively President and General Manager of FederUnacoma - illustrating all the precautionary measures and the safety protocols developed for the occasion. Since the beginning of the Covid emergency, the Federation has indeed developed a very complex prevention system, even more rigorous than the standards set by national and international government and health authorities.
“The press conference on 23rd next will be an opportunity for an analysis of the global market scenario - underlines Malavolti - but it will have in innovative marketing, in the mix between virtual fair and real fair, in the measures for the safety and health of operators its central elements ". "We are convinced that the combination of the virtual event and the physical fair is the most effective formula for relaunching the agricultural mechanics sector - concludes the president of FederUnacoma - and we are working to ensure that the almost 2,000 participating companies can draw from the new formula i maximum benefits in terms of image and business ".


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