A great party dedicated to flowers, with the aim of supporting Italian production through the brand "Plants and Flowers of Italy": Sunday 12 and Monday, November 13, the Flowers Market of Tuscany will host the FioreColore event.
The launch of the initiative will be the demonstration of the famous Dutch floral designer Dini Holtrop: for his creations he will use mainly what he has been for a few years now is the battle horse of fish farmers, calla (Zantedeschia Aethiopica) and several other products, in particular local ones.
FioreColore will continue on Monday 13 at 7.30 pm, when in the presence of the fish producers, there will be the presentation throughout Tuscany of the specification for the obtaining by the operators of the brand 'Plants and Flowers of Italy', a logo already well known and diffused in which now becomes a brand of product origin.
All the flowers and plants cultivated for most of their cycle in our country by the producers who adhere to the discipline will be able to enjoy this brand, easily recognizable even at international level.
Always Monday from 10am to 13pm Dini Holtrop will hold the first part of the Master Class (for a fee, by reservation and closed number - maximum 25 participants) during which will be shown and made examples of compositions: there will certainly be no Christmas decorations and wedding bouquets.
At around 9.30 am and throughout the morning, to promote the professionalism and expertise of the industry (flower and product quality) and stimulate continuous training and innovation of florists, a floral design demonstration will be organized during which will alternate on the stage some local florists.
At 11.30 there will be a presentation to the printing of the brand Plants and Flowers of Italy and the goals of FioreColore.
Finally, from 2:30 pm to 5:30 pm, the second part of the Master Class will be held with Dini Holtrop.