Florviva, 45th flower show in Pescara


From 23 to 25 April, the tourist port of Pescara hosts the 45th edition of the Florviva flower exhibition, the most important horticultural event in central-southern Italy. The event is promoted by Arfa, the regional association of nursery gardening in Abruzzo, and Assoflora, the association of nursery gardening producers in Abruzzo, in collaboration with the Chieti Pescara Chamber of Commerce.
“Also this year, at the Tourist Port of Pescara it will be possible to meet the best of Abruzzo floriculture, a very important sector for our economy, which employs thousands and thousands of people and returns products of the highest quality – comments Gennaro Strever, president of the Chamber of Commerce Chieti Pescara-. Three days with free admission, to admire, stroll, learn and discuss. The Chieti Pescara Chamber of Commerce is strongly close to this important sector of the Abruzzo economy".
The initiative, which arises from the partnership of two leading events in Abruzzo floriculture, which have written the history of flower culture in Abruzzo - the Mostra del Fiore and Florviva - has around 70,000 visitors every year. The producers come from almost all Italian regions, territorially representing the whole boot, and several also from abroad. An appointment, therefore, which comes to life from the territory and which has been able to expand its reach internationally over time.
From 23 to 25 April, thousands of flowers and plants will color the tourist port of the Adriatic city and will give life to a large exhibition area with over 150 companies. Creative gardens, exhibitions of orchids and succulents and cultivation and pruning workshops will complete the rich program of the event.
"An event that strikes at the heart", say the organizers, who will make the complete program public in the coming weeks. The fascinating window on the world of horticulture will showcase, also in the 45th edition, a production sector that in Abruzzo has approximately 70 million euros per year.
"It is a sector, that of horticulture, which must be watched very carefully and encouraged with ad hoc tenders and supports", declares the president of Coldiretti Abruzzo, Silvano Di Primio, who focuses attention on the events - first the pandemic, then the lack of primary products and difficulties in transport and finally the war in Ukraine - which have caused the prices of products to rise and have unbalanced the relationship between supply and demand. “Companies in the sector – he explains – have suffered a decrease in turnover. The price increases have caused a clear decrease in demand, as families have to meet basic needs with respect to the purchase of materials that are not essential, such as plants and flowers. This is why initiatives such as the Mostra del Fiore are an important showcase for the sector".

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