Making a great garden video isn't as easy as it sounds in the first place. But before delving into garden video creation, you need to think about why you need such videos. You may need them to market your gardening services or bring your landscaping solutions to the knowledge of people.
Good garden videos go a long way in promoting flower shops, florists and other related businesses. There are several aspects of creating a garden video and they all need to be evaluated.
This is important because getting any of these things wrong could have a negative impact on your site traffic and even your bottom line. So, here are some helpful tips that can help you create great garden videos.
Good equipment
Of course, you need a good camera along with proper lighting equipment to make your video look professional. But the most important thing you need to streamline the process is a video maker who specializes in gardening videos.
There are several varieties of video makers available out there. It would be fine for you to choose the free online video creation tools which will make the whole process easier and save you time.
In the category of equipment, you always have to invest in the most dignified ones. Choose the highly recommended lights and camera. Also, make sure they work well together so that you avoid all kinds of blurry videos and images.
Also, don't underestimate the power of a good sound recording device. Remember, no one will like watching a video with muffled sounds and crackles.
Follow a concise and clear process
Your video should be presented by someone who is well aware of what he is doing. Always keep in mind that experts will not make your video successful. You don't need celebrities in your video.
Also, the presenter in your video doesn't need to be well practiced. However, they should know perfectly well the right way to give clear instructions to the public. Always have a clear understanding of what you will demonstrate in the video so that the audience feels confident they are taking the step in your direction.
Choose short videos
Viewers are all the same, whether it's garden video, home video, corporate promotion video, or any other type of video. Even the most experienced viewers will not like watching long videos.
Therefore, it always works to keep your garden video clear, concise and short. This will make it easy for viewers to follow your video. Following only one camera angle will make your video dull and boring.
So, try mixing different camera angles and use close-ups from higher angles as well. Videos with different camera angles will show your garden or your services and solutions in a better way. Then, viewers will have a clearer idea of what the finished product actually looks like.
Make SEO-optimized videos so they are easily accessible
Adding the right keywords and tags to your garden videos will make them SEO optimized. You know Google loves videos. But if your video doesn't include the correct keywords and tags, it may not appear in the top results of search engine pages.
This applies not only to Google but to other search engines as well. So, if you want viewers to easily find your garden videos through different search engines, carefully optimize them.
If possible, and if the budget allows, hire SEO experts for the job.
Consider usability
After creating the final image, make sure it is edited well so that it looks very fluid. This involves working on the usability of the video. Your video needs to have different camera angles to make the clips more exciting and fun to watch.
However, keep in mind that you can't afford to go overboard with the effects and filters. As with the camera angles, you can't make a lot of changes. Likewise, avoid using a lot of filters and effects as they may damage the quality and sharpness of your video.
Plus, constantly changing the camera angle will make viewers turn heads, and that's the last thing you want.
Include a SMILE in your video!
This is probably the best of all the tips mentioned above. Many promotional videos seem boring and uninteresting because they lack happiness and joy. Prevent your garden video from getting miserable by using a smile in the content.
A smile goes a long way in ensuring that the public is not limited only to the con