Gardening machines: what is sold and what is not


The decline, already announced at the end of the first half of the year, is confirmed at the end of the first nine months of 2022: the gardening machinery market is down 15.2% compared to the same period of 2021. Only the battery-powered models are doing well. The trend is heavily influenced by the economic situation and lower demand.
The data released by Comagarden/Morgan indicate an overall decrease of 15.2%.
Lawnmowers recorded a drop of 20.7% compared to the same period last year, with a less negative trend for the battery-powered type which dropped by only 8.7%. Brushcutters recorded a decrease of 10.3%, with a figure in contrast with regard to battery-powered models (+1.7%), and chainsaws decreased by 12.7%, with the battery-powered segment in clear contrast ( +13.8%).
Hedge trimmers show a deficit of 24.8%, while trimmers of 21.8%. Sales of motor hoes (-12.7%) and garden tractors (-1.6%) are down. All of these types, to which are added additional vehicles such as ride-ons, snow ploughs, bio-shredders and others, show a decrease of 15.2% over the nine months compared to the same period of 2021, which however was characterized by impressive growth (+24.1%).
7% increase in pole pruners, the only segment that has already been growing since 2021, in which it had achieved a 34% increase.
“The declining trend in sales therefore depends in part on the physiological decline after the record year 2021 - explains Comagarden - in part on factors linked to the current economic situation. On the industrial front, the delays in the supply chain and the growth in energy, logistics and transport costs weigh, which slow down deliveries and reduce the production capacity of companies; on the demand side, the increase in list prices and the general economic uncertainty linked to inflation weigh, which discourage purchases of machinery by the public and private structures involved in the maintenance of gardens and green areas, and by the large hobbyist audience.
The projections for the end of the year - elaborated by Comagarden - confirm a drop of around 15% compared to the final 2021.

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