The lockdown has changed the habits of Italians related to gardening, opening new market scenarios and trends for the future. But how much do Italians spend on landscaping, and where do they buy their products, equipment and plants?
Online and offline, what are the new trends?
In this video, Giulio Franceschi, strategic manager Andreas Stihl, provides a detailed analysis of the new trends and the rediscovery of gardening during and after the lockdown, data and research that he exhibited during the Stihl 2020-2021 business meeting.