The "GreenScape" exhibition, dedicated to the design of gardens and outdoor spaces, was presented in Milan on 23 November. It will be held within the new InOut event ready to make its debut within the 60th edition of TTG Travel Experience, at the Fiera di Rimini from 11 to 13 October 2023.
The novelty was presented by Valeria Randazzo, CEO of VGroup, organizer of Myplant & Garden, which in June was acquired by IEG (Italian Exhibition Group, a company born from the merger of the Rimini and Vicenza fairs).
Using a green metaphor, Randazzo defined the new event as a "graft", a "complementary element" within the Rimini event, dedicated to green design. In fact, during the event, examples of creations of gardens and outdoor spaces, styles and suggestions, "turnkey" will be on display: the designers will be the go-between for companies from all over the sector.
Valeria Randazzo, during the presentation of the event, recalled the importance of greenery as a multiplier of value, including economic value, for the market.
“Recently we have all noticed a strong growth trend in the real estate market, including accommodation facilities: the strong link between indoors and outdoors. It is no longer just an embellishment or a connection with the outside world, but a real decisive design element, which requires great professionalism", explained Randazzo.
“The new event – she concluded – will be a bridge with Myplant. If the raw materials are exhibited at Myplant, in Rimini you will be able to see their use by the designers”.