How will Eima Digital Preview be


An innovative and engaging virtual exhibition, which will involve around 2,000 businesses, from 11 to 15 November. The dates that had to be Eima 2020 - moved instead to February 2021 due to the Covid-19 emergency - will instead be those of Eima Digital Preview, the first virtual review of agricultural mechanics.
A constellation of fourteen "planets" corresponding to each of the fourteen product categories represented at Eima International; two thousand digital spaces, one for each participating company; six different types of stands. This is the architecture envisaged by the "EIMA Digital Preview" platform as regards the virtual exhibition spaces reserved for industries that have already booked for the physical event of Eima International, scheduled in Bologna from 3 to 7 February 2021. The platform is It was presented during a live streaming press conference by FederUnacoma, the Italian association of agricultural machinery manufacturers who is the direct organizer of Eima International.
First agricultural mechanics event in the world entirely mediated with digital platform and technologies, but also the first trade fair event in 2020.
The Preview represents a real bridge towards the 2021 edition of the event, able to activate the sector's business and to ferry it towards the new year. For five days, from 11 to 15 November, the exhibiting companies of Eima International will turn on the spotlights of their virtual stands, accessible from all countries of the world with full coverage "24 hours a day".
To enter the telematic fair area, it is necessary to complete the registration procedure on the portal, and then select the dedicated access point. In fact, the platform has two other sections, the one relating to conferences and events (Agorà) and the one reserved for the organization's interface with visitors.
Once the exhibition area has been selected, the visitor accesses a "constellation" of fourteen planets, each of which corresponds to one of the product categories present at Eima International. Each planet therefore houses companies belonging to the same product category, and to locate the individual manufacturer it is possible to search by sector of specialization, by company name and by type of product. Once entering the selected area, the visitor is greeted by an avatar and enters a large virtual hall, branded with the company logo and enriched with evocative setting elements. Inside the hall, the institutional video, which tells the company's history and production activity, and the presentation of the top products made by it, have great evidence. Just like in a real stand, the room provides a space dedicated to meetings with operators, while three other graphic elements displayed as small towers allow access to the company catalog, the link to the company website, the chat with the operators of the company and on the agenda to make appointments. These are the basic elements common to all virtual spaces, but the design, architecture and surface of the stands vary according to the square meters assigned to each company for the February physical review.
You are the planned layouts. "The more structured rooms, with an oval or circular plan, are multi-storey - explained the general manager of FederUnacoma Simona Rapastella during the press conference - and allow you to enrich the spaces with additional content such as a second company video or the three-dimensional presentation of the models peak ». Again for more structured rooms, the possibility of inserting a link to the simulator and configurator on the manufacturer's website should be noted.
"The purely exhibition spaces of EIMA Digital Preview - added Rapastella - have been conceived in such a way that the visitor has an even more direct experience of the machines and that he can familiarize himself with their characteristics, thus preselecting the model that best suits his specific needs . In addition, exhibitors within their own virtual area will be able to broadcast live events live from their factories. "
During the press conference, the measures that will be put in place during Eima 2021 were also presented to ensure exhibitors, visitors and all users of the fair to participate in a "safety" review.


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