International hardware fair Italy debuts


Koelnmesse brings the proven fair model of EISENWARENMESSE to Italy, launching International Hardware Fair Italy, the new international project for the European market, to give a "home" in odd years to the world of hardware, construction, DIY, outdoor and gardening, security, color, electrical and industrial supplies.
"The decision to launch International Hardware Fair Italy is in line with our strategy to strengthen Koelnmesse's global event portfolio while responding to the growing demand from the Italian market," said Gerald Böse, CEO of Koelnmesse GmbH.
The new event alternates with International Hardware Fair Cologne - better known as EISENWARENMESSE - which is held in even years in Cologne, the largest trade fair in the sector worldwide, of which the Italian appointment resumes setting, content, style, philosophy, objectives and quality.
The choice of the new location, Bergamo, easily accessible, in a strategic position in northern Italy and well connected to all of Europe, responds to the development and internationality needs of the new event.
"For some time we have been gathering precise signals from the Italian and European market for an event that gives the many sectors mentioned the necessary continuity of relationship with demand", commented Thomas Rosolia, managing director of the Italian branch of Koelnmesse. “We have therefore chosen to take the field and put all our experience as trade fair organizers into an international exhibition that meets the real needs of the hardware, construction and DIY technical sector. We will endorse the collaboration of institutional partners and leading companies in production and distribution ”, added Rubella.
The universe of visitors to whom International Hardware Fair Italy intends to address is extremely varied: from traditional and professional hardware distribution to tools, from large-scale distribution and do-it-yourself signs to paint factories and the resales of building materials. Obviously, there will be producers and importers, distributors and decision makers from the world of industry and maintenance, the increasingly important e-commerce platforms, garden centers, purchasing groups, industry, service companies.
To complement the exhibition part, a rich calendar of events: business meetings with major distributors, conferences, demo areas and training workshops with which to explore themes and problems of sectors that are in rapid and continuous evolution.


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