The growth trend in the Italian gardening market continues, marking a + 100 million euro in two years (2017-2019). The figure was released by Myplant & Garden, the international green exhibition scheduled at FieraMilano-Rho from 26 to 28 February 2020.
The Italian gardening sales market reached 2.863 billion euros in 2019. "It is the highest level recorded for years. Based on our projections, the trend is expected to be positive at least until 2022 ”, the organizers of Myplant, the largest Italian trade fair dedicated to green professionals, know.
“Gardening is increasingly becoming, in Italy as in the rest of the world, an urban phenomenon, supported by new technologies, increasingly widespread and digital sales networks and a common sense that calls for well-being, sustainability and personal gratification ".
Based on the data collected by Myplant, the growth in sales of organic vegetable products continues, linked to the diffusion of both environmental issues and domestic agro-food micro-productions - an increase in the offer of aromatic and fruit seedlings, accompanied by organic nutrients - , stimulated in turn by the increase in sales of kitchen-gardens and by smart and remote control technological systems.
From robotic lawnmowers to automated irrigation systems, electric gardening tools, space for everything that combines less physical effort and time commitment. Besides being a concrete help for a population in constant aging.
Gardening, despite being a rather mature market in Italy as in the rest of Western Europe, is experiencing a spring in an urban context (similar to what is recorded on the other side of the world, in the USA, China and Japan in the first place, and without forgetting that in a decade 70% of the Italian population will live in urban centers), where many new building constructions contemplate shares of shared gardens and large balconies, and where many municipalities encourage the realization not only of vertical greenery, but also of roofs greens.
A green trend that also feeds new economies: the buildings with balconies and green perimeter register an increase in demand and a value that fluctuates between 18 and 30%.