There are many new flower in the Master 2016, the educational and demonstration event design flora created last year within a Flormart, "a temporary laboratory - the organizers explain - on the taste trend in which the logic of fashion are applied to the marketing of plants and flowers to give new impetus to the floriculture sector by focusing on the added value of aesthetics and style. "
For 2016 it is proposed a photographic competition for florists and other operators of the flower industry who pre-register online by September 18 as guests of Master Flower. Will be awarded the photography of flower arrangement or work of art and the most beautiful plant created the original drawing on the same four themes and / or taste trends, defined on the basis of both aesthetic criteria that commercial art director of Dyad AnneClaire Budin and the head marketing Andrea Vitali, which will compete in their real-time demonstrations florists masters of Federfiori schools, Florcert and Mastrofioristi september 21 to 23 at the Fair.
Wednesday, September 21 will perform florists teachers of International School Mastrofioristi, Thursday, September 22, and those of Florcert Friday, September 23 those Federfiori.