Hikoki, the presentation of the new brand

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From October 2018 Hitachi Power Tools changes its name and becomes Hikoki. This video presents the new brand and illustrates the innovations and strengths of the company.
"The Hikoki brand - reads the press release issued by Hitachi Power Tools to present the news - was created to represent the three key skills of the company, including innovative technologies that allow the origin of products with superior performance, reliability and services of assistance in a 70-year history that demonstrate a high potential increase in the new business ".
"The new brand name uses a lowercase i in its first syllable, thus including the number 1, to express our commitment to delivering the number one products and achieving our goal as the first global suppliers."

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