Hikoki, the presentation of the new brand


From October 2018 Hitachi Power Tools changes its name and becomes Hikoki. This video presents the new brand and illustrates the innovations and strengths of the company.
"The Hikoki brand - reads the press release issued by Hitachi Power Tools to present the news - was created to represent the three key skills of the company, including innovative technologies that allow the origin of products with superior performance, reliability and services of assistance in a 70-year history that demonstrate a high potential increase in the new business ".
"The new brand name uses a lowercase i in its first syllable, thus including the number 1, to express our commitment to delivering the number one products and achieving our goal as the first global suppliers."

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