New CEO, new strategies for Fercad


Change at the top at Fercad spa, exclusive distributor for Italy of the Swedish brand Husqvarna and Jonsered. After a long time as director of sales and marketing, from the first of October the new CEO is Alberto Bonato. This appointment represents a major change to strengthen the route taken by Fercad in recent years - says Roberto Ferraretto, president of Altavilla Vicentina (VI) - in analogy to the new set-up undertaken by the group Husqvarna, our longstanding partner, Fercad wants to accelerate the impact on how to operate in the market".The "new course" provides, in fact, a change towards an organizational model that can further strengthen the business lines, thanks to a more streamlined and effective structore. The goal is to make it more usable all the opportunities offered by the market, using the best of all business functions to support sales. "A mature and competitive market like ours needs to evolve to meet the needs of consumers are increasingly sophisticated and careful - says the new ad, Alberto Bonato - Fercad wants to be the reference point in Italy, not only for the distribution of excellent products of the Husqvarna group, but also for the creation of value-added services to retailers and final customers: training and communications, pre and post sale. The entire chain of distribution will be increasingly integrated in order to compete successfully", says Bonato."

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