"The changing customer demands require new sales concept to detail. Floradecora offers 'breeding ground' for ideas and solutions that increase sales," so the organizers have the new trade fair to be held in Frankfurt from 27 to 30 January 2017, to coincide with Christmasworld. The international fair dedicated to Christmas is thus enriched by an area dedicated to fresh flowers and ornamental plants with the intention to break new ground, aligning itself with the contemporary trends of trade and the flower market.
"One thing is certain - continue the organizers of the fair - the convenience products are current as much as the concept and lifestyle stores that make shopping easier and more interesting for the customer."
If used in a targeted way, plants and fresh flowers thus have a huge potential and offer to trade up completely new perspectives. With the new Floradecora fair, which will take place 27 to 30 January 2017 Frankfurt parallel to Christmasworld, the leading international trade fair of the decorations for parties and decorations, will be born in the heart of Europe a new flower market, the traders can use in different ways to the benefit of their business.