2021 will be the year in which, according to recent forecasts, for the first time online advertising will exceed the threshold of 52% of global advertising investment, reaching 52%, exceeding the trend of 2019 by as much as 5 points.
To say this is Zenith's Advertising Expenditure Forecasts, in a recent report on digital advertising investments.
Leading the growth of the online is the video in first place, for which an annual increase of 18% is expected, a short distance from social media which should increase by 17% until 2021. The two areas can count on continuous improvements in technologies - in particular smartphones - and connections, in addition to the new possibilities offered by the personalization of the contents to be communicated.
Source First Communication